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Influencer Marketing Video
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Video: YouTuber Shorts – Brand Deal New Opportunities

Reading Time: 5 min

YouTube now is testing a new feature that YouTube Shorts creators in the YPP can directly pitch brand collaborations through YouTube Studio. This article explains to you how this new feature boosts visibility, monetizes content, and builds strong brand relationships.

Summary

YouTube Shorts New Feature?

Historically, brands have been the ones to approach creators for collaboration opportunities. Now, YouTube Shorts is tasting a new feature that shifts this dynamic, allowing creators to take charge! Eligible creators in the YouTube Partner Program (YPP) can now submit partnership requests for their Shorts directly through YouTube Studio. This change empowers creators to proactively connect with brands that align with their vision, enhancing both monetization and creative collaboration.

How it works

  1. Creators can now take their collaboration efforts a step further by tagging brands directly within their Shorts videos to initiate partnership invitations.
  2. With this new tagging feature, YouTube Studio takes it a step further by recommending the tagged content to relevant brands.
  3. If a brand is interested in a creator’s video and agrees to collaborate, they gain access to view the organic performance metrics of the video through Google Ads.

While this feature doesn’t provide direct advertising revenue for creators, it is essential for building meaningful partnerships with brands.

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The advantage that YouTube Shorts creators have

Proactive Partnerships

No longer are creators passively waiting to be discovered; they can now proactively choose brands that align with their values and audience, significantly increasing the likelihood of collaboration.

Boosting Visibility

By partnering with brands, creators can propel their Shorts to a wider audience, significantly boosting visibility and channel recognition , and attracting new fans and subscribers who resonate with the creator’s content.

Building Bridges to Brands

When creators build strong relationships with brands, they’re not just collaborating—they’re building a foundation for future paid partnerships. This can open doors to a variety of income opportunities, like sponsored content, product placements, and affiliate marketing, ultimately boosting a creator’s earning potential and establishing a more sustainable career path.

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The advantage that Brands have

Finding the Perfect Partner

Creator-initiated outreach streamlines the influencer marketing process for brands. Instead of sifting through countless profiles, brands can quickly connect with creators who already understand their brand and target audience. This saves valuable time and resources, making it easier than ever to find the perfect partner for a successful campaign.

Getting more creative content

Creators have understanding their interests, preferences, and what truly resonates with them. This allows them to create Shorts that showcase a brand’s products or services in an authentic and engaging way, fostering genuine connections between the brand and potential customers. This organic approach boosts brand awareness, builds positive associations, and ultimately drives stronger results for the brand.

Budget-friendly

Working with creators is a budget-friendly way for brands to connect with the right people. Instead of spending big on traditional ads that may or may not reach their target audience, brands can partner with creators who already have a dedicated following of engaged viewers. This focused approach maximises ROI, delivering impactful results and a better return on every dollar spent.

Tips for Brands to choose YouTube Shorts creators

Choosing a creator that matches your style

Brand partnerships on YouTube Shorts work best when there’s a natural fit. Brands should look for creators whose style and audience align with their own. Think of it this way: if you’re a trendy clothing brand, you’ll want to partner with a creator who knows fashion and can connect with your target audience. That’s how you get truly engaging and effective marketing.

Assessing Video Quality

Beyond style, the quality and creativity of Shorts videos are crucial. High-quality, innovative Shorts are essential for capturing the attention of potential customers and driving results. Brands can review a creator’s previous videos to assess their filming techniques, editing style, storytelling ability, and overall content quality before making a partnership decision.

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Navigating the complex world of influencer marketing can be challenging. Adfocate is here to simplify the process and deliver exceptional results. As your strategic partner, we provide expert guidance and tailored solutions to meet your unique marketing objectives. From identifying the perfect KOLs and KOCs to crafting engaging content and managing seamless campaigns, we handle every step of the process, ensuring maximum impact and return on investment.

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Conclusion

While this new feature offers exciting potential, it’s important to manage expectations. Landing brand deals takes time and effort, and this feature is not a guaranteed path to instant success. Focus on building genuine connections with brands that align with your content and audience.

Ready to take your business to the next level? Join us on Facebook and Instagram for more insights and tips on digital marketing, AI, MarTech and data. If you are interested in our services, please contact us!

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