FIMMICK x 50ADDOIL

Online Webinar :

Tapping into the Silver Hair Market

Modern's Digital Marketing Goldmine

23 October 2024 (Wed) | 3:00 – 4:30PM | Cantonese

WILLY LAI, Co-Founder & CEO, FIMMICK
MEGGY CHENG, Associate Digital Marketing Director, 50ADDOIL

Applicable Industries: Healthcare, Medical, Insurance, Beauty, Real Estate, Tourism, F&B, Entertainment, and Technology

How do we discover and meet the unique needs of overlooked market segments, and venture into vast business opportunities?

How can we understand the digital journey and preferences of audiences with high-consumption potential, creating a seamless omni-channel marketing content strategy?

Always getting surpassed by competitors in search rankings? How do we integrate popular keywords into website content to boost free organic traffic?

How to effectively use high-traffic third-party media platforms to reach potential target audiences, achieve precise digital traffic flow, and boost sales conversion?

How to implement comprehensive promotion strategies through a social platform matrix, mastering algorithms to spearhead discussions and consumer trends?

Want to unlock the silver hair consumer potential?

Seize this underestimated market and tailor 50+ digital experiences

FIMMICK x 50ADDOIL

Tapping into the Silver Hair Market - Modern's Digital Marketing Goldmine

FIMMICK and 50ADDOIL will host a webinar on October 23rd, focusing on 50+ digital marketing strategies. Experts will discuss how to understand the unique consumption habits and digital behaviors of the 50+ group, integrate information media platforms and innovative AI digital approaches to create cross-channel personalized experiences and enhance brand loyalty, as well as utilize data analysis to precisely target the high consumer potential silver hair group.

Insightful Topics Include

FIMMICK: Stay in the Loop of Target Audience Digital Trends
Understanding customer behavioral patterns to boost social media viral rate for brand exposure
Combining AIGC technology with SEO keyword strategies to generate a large amount of quality content attracting the 50+ group, significantly driving website traffic and brand exposure in the silver hair market
Utilizing social media matrix and algorithms to ignite discussions and consumer trends in target communities
Using keyword insights to closely monitor market trends and changes in consumer demand, achieving predictive marketing, and seizing market opportunities

50ADDOIL: Unlock Potential Markets with Media Platforms
Leveraging an expansive social media network with over 600,000 monthly traffic to strengthen interactions between brands and the 50+ community
Building a lineup of 50+ KOLs with effective community influence to quickly establish brand credibility in the silver hair market
Succeeding in a variety of content making strategies, with engaging posts, videos, etc., to enhance brand influence across the targeted mature market
Integrating multiple digital platforms such as Facebook, Instagram, and websites to create diversified content for extensive target audience coverage

Participating Companies

FIMMICK
FIMMICK is a regional digital marketing technology group, specializing in MarTech, AdTech, data, and AI technology. Leveraging cutting-edge marketing technology, AI-powered customer data platforms, and the latest data-driven solutions, FIMMICK helps brands prepare for the future, ensuring their marketing strategies are forward-looking and competitive in fast-evolving markets. Headquartered in Hong Kong, FIMMICK has over 100 digital experts serving global clients in Greater China, ASEAN, and Europe.
50ADDOIL
"50ADDOIL" is a digital information platform tailored for Hong Kong's growing silver hair generation, with over 600,000 monthly reach and 200,000 monthly social media engagement rate, deeply connecting with its target audience. The platform provides personalized information on health, family, and life for individuals aged 50 and above, curates products and services suitable for the age group, and organizes diverse activities, with the aim to encourage interaction and engagement among the 50+ community and assist individuals to live a fulfilling life! Media platform consists of various information:

Life after Retirement

Curating the latest and most comprehensive information to embark on the post-retirement life

Healthcare Assistance

Providing professional and reliable health information covering diet, exercise, disease prevention, etc., for easy health management

Easy Financial Planning

Guiding readers to make good use of retirement funds, investment and financial planning, safeguarding wealth for a richer post-retirement life

Event Details

Registration

Each participant must fill out a separate form with a valid email address. Repeated email addresses will result in invalid registration by the system. After completing the registration, you will receive an email with a unique link to the webinar. Each unique link is limited to one participant and one device only. Online spots are limited and available on a first-come, first-served basis.

Terms and Conditions:

Due to limited event capacity, registrations from FIMMICK clients will be given priority. Spot allocation will be based on actual circumstances.
Confirmation emails may end up in the bulk or spam folder, or be blocked by email filtering tools. If you have not received a confirmation email within 3 days before the event, please email [email protected] for inquiries.
In the event of any unforeseen circumstances or factors deemed necessary to safeguard personal life and property, the company reserves the right to cancel or change the event date and time without any form of compensation.
If there is a need to cancel or change the event date and time, the company will make every effort to notify participants via email or text message at least 2 hours before the event. Please pay close attention to relevant communication channels.
The company reserves the right to revise these terms and conditions at any time. In case of any disputes, the company reserves the ultimate decision-making authority on disputes and issues related to these terms and conditions.