Unlock the power of CRM with this comprehensive guide to choosing the right system. Learn about the different types of CRM, key features.
In this article, we’ll explore Customer Lifecycle Management (CLM) strategies to transform one-time purchases into lasting customer loyalty and brand advocacy.
What is data lineage, and why is it crucial for your business? Learn how it improves data quality and enables more effective data use.
WhatsApp offers a direct and personal way to connect with customers, build relationships, and drive conversions.
Currently, three leading enterprise-grade data storage solutions dominate the market. How do you choose the right solution for your business?
Customer tagging offers a powerful way to unlock the true potential of your CRM by organising your contacts for deeper insights.
Customer Journey Map 顧客旅程地圖讓你能夠深入了解他們的體驗、情緒和痛點。今天就讓我們踏上探索之旅，打開顧客旅程地圖的威力！
不少公司都有「數據囤積」習慣，從而積累和囤積大量活動數據在數據庫中，成為 Dark Data 。今天讓我們一起探討如何運用這些 Dark Data ！
隨著廣告平台能夠收集的數據持續減少，網上廣告表現大不如前。其實顧客數據的產生和價值並沒有減少。你是否懂得利用 customer data strategy，突破重圍成為大贏家？
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