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20241112 - Meta AI Content - en
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AI: AI Generated Content on Meta: Will it Reshape Social Media Feeds

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Meta ‘s founder has publicly stated the intention to significantly increase AI-generated content on its platforms. How will this strategy impact user experience and brand marketing? What does this mean for users and brands? Is it an opportunity or a threat? Let’s delve deeper today.

Summary

Zuckerberg Announces AI-Generated Content for Facebook & Instagram

Zuckerberg said that new, AI-generated feeds are likely to come to Facebook and other Meta platforms. There may be a whole new category of content, which is AI generated or AI summarised content or kind of existing content pulled together by AI in some way. Zuckerberg said he is excited for the “opportunity for AI to help people create content that just makes people’s feed experiences better.” Zuckerberg’s comments were first reported by Fortune.

Meta has already allowed more AI content. This content and this system, Meta said, has led to an 8 percent increase in time spent on Facebook and a 6 percent increase in time spent on Instagram.

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What do users think?

Undoubtedly Meta and Google really want you to use AI content. What about users? According to a Q1 2024 Sprout Pulse Survey, 38% of consumers would be more interested in a brand that posted AI-generated content on social, while another 39% say they would be less likely to engage. More than one-third (36%) say they wouldn’t even be able to spot an AI-crafted post. So, the answer is not out yet.

Explore Further: LinkedIn AI Trend Sharing

Three Ways to Respond to the AI Content Era

Selecting the right AI tools

To effectively navigate this AI-driven landscape, brands must proactively seek and implement suitable AI tools. Whether through in-house development or partnerships with third-party providers, a robust and reliable AI content generation system is crucial. Platforms like FIMMICK CreativeMax demonstrate how AI can empower brands to generate large volumes of high-quality, tailored content in a fraction of the time compared to traditional methods.

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Continuously Improving AI Content

Implementing AI content generation is only the first step, brands need to actively solicit and analyse customer feedback to ensure the AI is producing content that resonates. By tracking key metrics like social media engagement, customer feedback, and website analytics, brands can keep the AI-generated content relevant, engaging, and aligned with marketing goals.

AI and human collaboration

AI is great for cranking out content quickly, but it’s not a replacement for human ingenuity. While AI can help streamline the content creation process, it’s the human element that infuses content with personality, creative spark, and a unique perspective. To create truly compelling content, brands need to combine the efficiency of AI with the unique capabilities of human creators. This collaborative approach ensures the content is not only optimised for search engines but also emotionally engaging and memorable, leading to stronger customer relationships and improved brand loyalty.

Explore Further: People-First Content – The Future of SEO Content Marketing

Conclusion

Facebook and Instagram’s algorithm updates highlight the growing importance of artificial intelligence generated content in social media. While AI technology offers the potential for increased efficiency and reach, there are significant risks. Brands must ensure their AI-generated content is authentic, trustworthy, and consistent with their brand values to avoid penalties and maintain audience trust.

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